Pricing and tiers

AthenAI has five tiers. Free is the default landing experience for every signup, regardless of which path you came in through (/help/paths/). Paid tiers add capacity and capability. Path doesn’t dictate tier — anyone can land on any tier, including Free.

At-a-glance

Tier	Monthly	Setup	Workflows	AI chat	Support	Domain
Free	$0	$0	Browse only (0 runnable)	50 msgs / 30 days	Best-effort	Subdomain only
Solo	$97	$197	5 simple workflows	500 msgs / 30 days	AI support	Custom domain
Growth	$297	$297	15 workflows (simple + medium)	2,000 msgs / 30 days	CEO escalation on request	Custom domain
Scale	$797	$497	Unlimited workflows	Unlimited	Dedicated CEO support, 2-hr SLA	Custom domain
Custom	$2,500+	Scoped	Unlimited + custom builds	Unlimited	Bespoke	Multi-subaccount, white-label

AI chat windows are rolling 30 days, not calendar months — see DEC-2026-05-06-09. The catalog has 28 workflows today and is growing.

Free — $0/mo, $0 setup

Free is not a trial. It’s a real product. Stay on it as long as you want.

What’s in:

Live website on yourname.athenaigrowth.com — yours to keep forever (provisioned at the end of onboarding, typical 2–10 minutes after signup)
AI cofounder chat — 50 messages on a rolling 30-day window
One free site audit + 90-day roadmap (Grow path produces a much deeper audit)
Full workflow library — browse the 28-workflow catalog (no execution on Free)
CRM dashboard — contacts (manual, no pipeline automation)
Web + mobile app
Approval cards on high-stakes actions + audit log (same control model as paid; per-workflow enabled toggle today, kill switch 🟦 coming soon)

What’s not in:

Custom domain — you’re on the *.athenaigrowth.com subdomain
Workflow execution — browse only
Scheduled AI work
GoHighLevel sub-account / full marketing automation
SLA — best-effort support only

Best for: prospects, sceptics, hobbyists, anyone testing the product before committing.

Detail: /help/getting-started/free-tier/.

Solo — $97/mo, $197 setup

The first paid tier. The “I have a business and I want it to run a little less manually” tier.

What’s added on top of Free:

5 simple workflows runnable (you pick which 5 from the simple-tier catalog — 10 simple workflows shipped today, catalog growing)
500 AI chat messages on a rolling 30-day window (10× Free)
Real CRM with 3-stage pipeline (New → Active → Closed)
Custom domain (yourbusiness.com) on your AthenAI site
GoHighLevel sub-account provisioned for full marketing automation
AI support (in-product help; CEO escalation available on request)

Best for: solo operators, side-hustlers running 1 business, anyone whose lead volume just crossed the “spreadsheet isn’t enough anymore” line.

Solo upgrade triggers (signs you’re ready):

You’re getting leads and tracking them in a spreadsheet
You want a real domain on your site
You’re burning through the 50-message rolling-30-day chat window before it resets
You want pipeline automation instead of manual contact tracking

Growth — $297/mo, $297 setup

The “I’m running real marketing on multiple channels” tier.

What’s added on top of Solo:

15 total workflows (simple + medium combined; pick from the simple + medium catalog — today that’s 10 simple + 9 medium + 4 mixed-tier AI-SEO automations, with the catalog growing)
2,000 AI chat messages on a rolling 30-day window (4× Solo)
Weekly ops briefings generated by AthenAI (what happened, what’s queued, what needs your attention)
Multi-stage pipeline with custom stages and automation (lives in the integrated GoHighLevel sub-account)
CEO escalation on request (faster lane than Solo’s in-product AI support)

Best for: businesses with $50K–$500K revenue, 1–5 staff, marketing across 3+ channels, real customer support obligations.

Growth upgrade triggers:

5 simple workflows isn’t enough — you keep wanting to add another and Solo is full
You want scheduled content / scheduled outreach without approving each message individually
You need pipeline stages beyond New/Active/Closed
You want briefings instead of digging through the dashboard daily

Scale — $797/mo, $497 setup

The “AthenAI runs my back-office, not just supports it” tier.

What’s added on top of Growth:

Unlimited workflows — every simple, medium, and complex workflow is runnable (28 in the catalog today, including the 5 complex/Scale workflows; catalog growing)
Unlimited AI chat messages
A/B testing infrastructure for content, subject lines, CTAs — 🟦 Coming soon. The engine is on the near-term roadmap; today Scale customers can run manual variant tests via the workflow surface and ask their CEO escalation contact to interpret results.
Dedicated CEO support, 2-hour SLA during business hours
Advanced operator autonomy — AthenAI runs more on its own, surfacing only the high-stakes calls

Best for: businesses doing $250K+ revenue, multi-channel ops at meaningful scale, owners who’d rather steer than execute.

Scale upgrade triggers:

You’ve maxed Growth’s 15-workflow cap and you want more
You want A/B testing on outbound content/funnels (queue up for the engine ship; manual variant testing available today)
You need 2-hour response when something breaks
You’re hiring for an ops role you’d rather not fill

Custom — $2,500+/mo, scoped setup

For multi-business operators, white-label resellers, agencies running AthenAI for their own clients, and enterprise cases.

What’s added on top of Scale:

White-label — your branding, not AthenAI’s
Multi-subaccount — run multiple businesses or clients from one ops layer
Team accounts — multiple operators on one tenant
Dedicated PM — a real human at AthenAI assigned to your account
Bespoke workflow builds — beyond the 28-workflow public catalog
Custom integrations — your bespoke stack components, wired in

Best for: agencies pivoting to AI-ops resellers, acquirers running 3+ portfolio companies, businesses that need things outside the standard catalog.

Custom is scoped per engagement. Reach out via the marketing site to discuss.

How tier recommendation works

At the end of every onboarding flow (/help/paths/), AthenAI recommends a tier. The recommendation is based on what you told us during the wizard:

Create path: target income + budget + channel count → Solo or Growth typical, Scale if ambitious
Grow path: site audit verdict + current stack costs + employee count → Solo for Keep, Growth for Optimize, Scale for Migrate/Rebuild
Buy path: defaults to Free during deal-discovery; Scale at close

The recommendation is a suggestion, not a gate. Free is always one of the visible options at signup. You decide.

Internal users / overrides

Todd, Spencer, and the test fleet have internal-user flags that override Stripe-driven tier resolution. This is for development and testing only — it doesn’t affect customer-facing pricing. If you’re a normal customer, ignore this section. If you’re on the AthenAI team, see internal docs.

Cancellation, exports, ownership

A few things worth being explicit about — honestly scoped to what’s actually shipped today.

You own everything. Domain, content, CRM data, AI-generated assets, contacts — yours from creation. That’s a values statement; the mechanics of moving your stuff around vary by feature, and we’d rather be precise than glib.

Cancellation today. When your Stripe subscription ends (you cancel from the Stripe customer portal, or your card declines, or you tell support to cancel), AthenAI’s churn webhook drops your tenant to a churned state and stops further charges. A self-serve “Cancel” button in Settings → Billing is on the near-term roadmap; until it ships, email support@athenaigrowth.com or use the Stripe portal link in your billing receipts. No retention call, no email gauntlet.

Your free site after cancellation. Astro sites we deploy to yourname.athenaigrowth.com aren’t auto-torn-down at churn — in practice your site keeps serving. We’re working on engineering this as a guaranteed behavior (“on cancel, tier explicitly reverts to Free; site stays live by contract”) rather than a happy side effect. Until that ships, your free site staying live is best-effort. If yours goes down post-cancel and shouldn’t have, email support and we’ll restore it.

Custom domain after cancellation. If you brought your own domain on Solo+, you keep it — we don’t hold your DNS hostage. You’ll need to point it elsewhere (or keep it on your free *.athenaigrowth.com slug) once the custom-domain feature drops with your tier.

Data export today. 🟦 Self-serve one-click export is on the roadmap for later this quarter. Today: email support@athenaigrowth.com and we’ll send you the export the same day — CSV or JSON for CRM/contacts, zip for site source, JSON for chat history. Your data isn’t trapped; it’s just not yet behind a button.

Data deletion. 🟦 Self-serve hard-delete from settings is on the roadmap. Today: email support@athenaigrowth.com with the request and we process GDPR-style hard deletes within the standard 30-day window. We’ll confirm what’s deleted and what’s retained for legal-hold reasons (Stripe receipts, audit-log timestamps for charge reversibility) before we run it.

Add-ons

A few things sit outside the tier ladder and bill separately:

Custom domain registration through AthenAI — 🟦 Coming soon (Cloudflare Registrar API integration is on the roadmap; today, register your domain anywhere you like and connect it via DNS at the Solo+ tier).
WP-pipeline hosting ($28/mo Cloudways passthrough) for Grow-path users on Migrate/Rebuild who choose to keep WordPress
Bespoke workflow builds beyond Custom’s included scope — quoted per engagement

[IMG-PRICING-TABLE: clean comparison table mockup, no humans. Product surface.]