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Create path

The Create path is for users who do not yet have a business. There is no existing site to audit, no CRM to import, no books to clean up. The job is to get you from “I have an idea” (or “I’m not even sure what to start”) to “I’m operating” — with a real brand, real projections, and a live site under your name.

What happens, in one paragraph

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A 7-step wizard collects your motivation/skills/budget, generates 5 viable business ideas grounded in real-world signal, walks you through GTM strategy and brand kit on the idea you pick, projects 12 months of unit economics, builds a real Astro site at yourslug.athenaigrowth.com, and lands you on Free (or a paid tier if you choose) at signup.

What’s specific to Create

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  • No site audit. You don’t have a site to audit. Audit is Grow-only.
  • No brand fork. Brand-fork extraction requires an existing brand to fork from. Create generates greenfield via brandKitGenerator.ts.
  • 5 ideas, capped at 20 regenerations per session.
  • Projections are deterministic. Low / expected / high revenue scenarios, break-even month, CAC/LTV, channel mix — generated from your inputs, regenerated if you change your mind about pricing or audience.

Read the full path comparison

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The canonical write-up of the Create path — including the full 7-step breakdown, what gets saved at each step, and how the tier recommendation engine handles Create-specific inputs — lives in the parent article: /help/paths/.

That’s where to go if you want to know exactly what each step does, what the tier defaults look like, or how Create compares against Grow and Buy.

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