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Grow path

The Grow path is for users who already have a business — a site, customers, some kind of stack, real revenue. The job is to find where you’re leaking time, plug those gaps with workflows, and (if your audit calls for it) move you onto a faster, more automatable platform with your brand intact.

What happens, in one paragraph

Section titled “What happens, in one paragraph”

A 7-step intake collects your URL and business basics, runs a 6-dimensional audit (Keep / Optimize / Migrate / Rebuild verdict), surfaces top opportunities, lets you pick capabilities, compares your current stack costs against AthenAI tiers, ships a 90-day roadmap, and — if your audit verdict warrants it — forks your existing brand into a new AthenAI site.

What’s specific to Grow

Section titled “What’s specific to Grow”
  • Audit is Grow-only. The 6-dimensional audit primitive (auditEngine.ts) only runs when you give us a URL — and only Grow asks for one.
  • Brand-fork is Grow-only. Audit verdicts of Migrate or Rebuild can fire the brand-fork chain — extracting palette, typography, logo, sections, and copy patterns from your existing site to recreate them in AthenAI’s template.
  • Cost-comparison memo at Step 5. The wizard adds up what you’re paying today across your tools (CRM, email, scheduling, etc.) and compares to AthenAI tier pricing — so the upgrade pitch is grounded in your actual line items, not generic ROI claims.
  • 90-day roadmap with weekly milestones. Generated at Step 6, persisted to your account, executable as workflows on Solo+.

Read the full path breakdown

Section titled “Read the full path breakdown”

The canonical Grow walkthrough — every step, every artifact, the full Keep / Optimize / Migrate / Rebuild verdict logic, brand-fork details — lives in the parent article: /help/paths/.

That’s where to go for the full 7-step breakdown and how the audit verdicts shape your tier recommendation.

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