Skip to content
AthenAI AthenAI Help Center

Workflow Catalog — what AthenAI actually does for you

A workflow is a named, repeatable unit of automated work. Trigger fires (a webhook, a cron, a chat command) → AthenAI runs the workflow → an outcome lands (a message sent, a contact tagged, a report posted, an appointment booked).

Workflows are the unit of value. When you upgrade tiers, what you actually get is more workflows. When you ask “can AthenAI do X?”, the answer is “yes, here’s the workflow that does it” — or “not yet, here’s the one closest to it.”

TL;DR

Section titled “TL;DR”
  • 28 workflows in the catalog today.
  • Split: 11 simple, 12 medium, 5 complex.
  • Browse all of them on Free. Run them on paid tiers.
  • Solo: 5 simple workflows, your pick. Growth: 15 (simple + medium). Scale / Custom: unlimited (every complexity).

The simple / medium / complex split

Section titled “The simple / medium / complex split”

Every workflow carries a complexity tag, and that tag is what the tier-gate checks:

ComplexityWhat it looks likeTier required
SimpleOne trigger, one action, no LLM call. Birthday email, missed-call text-back, weekly sales report.Solo+
MediumMulti-step, conditional logic, may include LLM calls or scoring. Lead-score routing, abandoned-cart recovery, multi-channel social post.Growth+
ComplexLong-running, multi-tenant or multi-location, iterative LLM, A/B-aware. AI lead qualification, multi-location reputation, dynamic content personalization.Scale+

The split isn’t marketing — it’s the actual cost-to-run gate inside the executor. Complex workflows do more LLM work and more API hops; we charge for them accordingly.

Per-tier breakdown

Section titled “Per-tier breakdown”

What each tier can actually run:

Free — browse only

Section titled “Free — browse only”

You can read every workflow’s description, what it triggers on, what it does. You can’t run any of them. This isn’t a stripped-down product; it’s a smaller-capacity one. Free is for trying out the platform.

Solo — 5 simple workflows

Section titled “Solo — 5 simple workflows”

Pick 5 simple workflows from the 11-simple roster. These are the “back-office grind” automations:

  • Missed-call text-back
  • Stale-lead alert
  • Unresponsive-lead follow-up
  • Weekly sales report
  • Birthday email
  • Appointment reminder
  • Review request
  • Customer onboarding email
  • Holiday promo scheduler
  • Win/loss notification
  • AI-SEO initial audit

You activate 5 of these in your dashboard. You can swap them out — turn one off, turn another on. The cap is “5 enabled at a time,” not “5 ever.”

Growth — 15 workflows (simple + medium combined)

Section titled “Growth — 15 workflows (simple + medium combined)”

Solo’s 11 simples are still on the menu, plus the medium roster:

  • Pipeline-stage automation
  • Lead score & route
  • Abandoned-cart recovery
  • Webinar follow-up
  • Customer reactivation
  • Multi-channel social post
  • Weekly content calendar
  • Referral reward
  • Monthly performance dashboard
  • AI-SEO content optimizer
  • AI-SEO schema auditor
  • AI-SEO internal linker

Pick 15 active workflows total, mixing simple and medium however you want. Most Growth-tier operators run 4–6 simples (the back-office stuff that needs to stay on) plus the medium ones that move their actual revenue numbers.

Scale — unlimited

Section titled “Scale — unlimited”

Every workflow runs. Including the 5 complex ones:

  • AI lead qualification (LLM-graded fit and intent)
  • Multi-location reputation (review aggregation across N locations)
  • Event-series automation (multi-touch campaign with branches)
  • Dynamic content personalization (per-segment site/email content)
  • AI-SEO visibility audit (full-site visibility scoring loop)

No cap. Run all 28 if you want.

Custom — unlimited + bespoke builds

Section titled “Custom — unlimited + bespoke builds”

Everything in Scale, plus AthenAI’s team will build new workflows specific to your business if the catalog doesn’t cover what you need. Quoted per engagement.

How a workflow actually runs

Section titled “How a workflow actually runs”

Pick one — say, Lead score & route (Growth+).

  1. Trigger fires. Someone opens an email you sent, or clicks a link, or fills out a form on your site. AthenAI catches the webhook from your CRM (GoHighLevel sub-account, provisioned automatically on Solo+).
  2. Workflow runs. AthenAI computes a lead score based on engagement type (email opened = 5 points, link clicked = 15, form submitted = 30, payment received = 100, etc.).
  3. Side effect lands. If the score crosses 75, AthenAI tags the contact athenai-hot-lead and (if configured) drops a Slack alert to your team.
  4. Audit log records it. Timestamp, contact ID, score change, tag added, who triggered it.

That’s a single workflow. Multiply by 5–15–28 depending on your tier, all firing on their own clocks against their own triggers, and you have AthenAI doing the back-office grind for you.

A walk-through of one workflow end-to-end: /help/workflows/lead-triage/.

What workflows don’t do (yet)

Section titled “What workflows don’t do (yet)”

A few honest limitations on what’s in the catalog today:

  • Mid-action kill is roadmap. You can disable a workflow so it stops running on the next trigger, but a workflow that’s currently mid-execution will run to completion. One-tap halt mid-run is on the near-term roadmap.
  • Side-effect rollback is roadmap. When a workflow does something you didn’t want (charges a card, sends an email, mutates a CRM record), the audit log captures it but a one-tap “undo” button isn’t shipped. For now, contact support@athenaigrowth.com — we can revert most things manually.
  • Custom workflow builds are Custom-tier only. If you’re on Solo, Growth, or Scale and the catalog doesn’t have what you need, the answer is upgrade to Custom or wait for the catalog to grow.
  • The catalog will grow. 28 today; sprint plan is to add ~5–10 per quarter, prioritized by what paying customers actually request. If there’s a workflow you wish existed, tell us in chat — that’s the prioritization signal we look at.

How to think about which workflows to turn on

Section titled “How to think about which workflows to turn on”

When you upgrade to Solo or Growth, your dashboard shows the workflows you’re entitled to as on/off switches. A few rules of thumb:

  • Turn on the boring grind first. Birthday emails, appointment reminders, review requests, missed-call text-backs. They cost almost nothing to run, they save you visible hours every week, and they don’t require approval anxiety because the messages are templated.
  • Turn on the revenue ones second. Lead score & route, abandoned-cart recovery, customer reactivation. These are the ones that pay for the tier.
  • Wait on the bandwidth-heavy ones until you’ve watched a few cycles. Multi-channel social post and weekly content calendar are great, but they generate content drafts that you’ll want to read before they ship. Don’t enable them on a week you’re slammed.

If a workflow misbehaves, disable it (Settings → Workflows → toggle off). If you need to stop the bleeding right now and a workflow is actively running, email support@athenaigrowth.com — we can manually halt anything on your behalf within minutes during business hours.

Section titled “Related”

[IMG-WORKFLOW-CATALOG: dashboard screenshot showing the workflow library with locked + unlocked states. Product surface, not human imagery.]